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How to use
Baldrige Criteria to
implement Total
Quality Management (TQM) stay ahead of competitions ?
How do you measure
TQM successes based
on Baldrige Crieria and Baldrige Assessment?
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Is
there
similarity between
Total Quality Management and Malcom Baldrige Criteria ?
In
a real life application of Total Quality Management, you may come
across
people alos talked about the Baldrige Award which uses a set of its own
criteria. Is there any difference ? Over the years, I have encountered
many argued that there are differences and some said
otherwise.
Below is some of the key points listed for both.
Very
briefly, Total Quality Management is a set
of philosophy that act like a principles of management. It has
been adopted by many big and small business organizations and
government bodies to perform their bjectives. Within the TQM
principles, it deal with elements like Management Commitment, Customer
Satisfaction,
Process management. Employee involvement, etc that are aimed
to
manage your business in a more holistic manner
With
the same token, the Malcolm Baldrige
Criteria is a set of guidelines written and used as a yardstick to
assess if an organization is
able to meet a business excellence level. The Baldrige
Criteria
has seven categories which of its own clearly states its objectives
and guidelines. The seven categories are listed below:-
- Leadership
- Strategic Planning
- Customer and Market Focus
- Information and Data Analysis
- Human Resource Management and Development
- Process Management
- Business Results
Take
a closer
look and you may
notice that the Baldrige Criteria are build upon a set of values and
concepts
as opposed to how TQM Principles are used in Total Quality
Management. There are eleven values and concepts in the
Baldrige
Criteria listed below:-
- Visionary Leadership
- Customer-Driven Excellence
- Organizational and Personal Learning
- Valuing Employees and Partners
- Agility
- Focus on the Future
- Managing for Innovation
- Management by Fact
- Public Responsibility and Citizenship
- Focus on Results and Creating Value
- Systems Perspective
To
ensure the application of these values and concepts, they are embodied
in the
detail Baldrige Criteria categories mentioned above. Each
category
has set up its own criteria to the highest standard of Business
Excellence. While the
values and concepts remain quite unchanged over the years, the detail
criteria for each category
has changed every year. The objective for a yearly changes to the
criteria is to ensure it is reviewed and kept
current to the business and enviornment changes and needs.
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Baldrige
Criteria - Business Excellence
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Below
are Baldrige Criteria
for
Business Excellence based on the 2001 Malcolm Baldrige National
Quality Award - source
: NIST
P1 - Preface :
Organization Profile
The Organizational
Profile is a snapshot of your organization, the key influences on how
you operate, and the key challenges you face. The Baldrige Criteria has
a close link with it.
P.1
Organizational Description
Describe
your organization's business
environment and your key relationships with customers, suppliers, and
other partners.
Within your response,
include answers to the following questions:
a.
Organizational Environment
(1) What are your
organization’s main products and/or services? Include a description of
how they are delivered to customers.
(2) What is your
organizational context/culture? Include your purpose, vision, mission,
and values, as appropriate.
(3) What is your
employee profile? Include educational levels, workforce and job
diversity, bargaining units, use of contract employees, and special
safety requirements, as appropriate.
(4) What are your major
technologies, equipment, and facilities?
(5) What is the
regulatory environment under which your organization operates? Include
occupational health and safety regulations; accreditation requirements;
and environmental, financial, and product regulations.
b.
Organizational Relationships
(1) What are your key
customer groups and/or market segments? What are their key requirements
for your products and services? Include how these requirements differ
among customer groups and/or market segments, as appropriate.
(2) What are your most
important types of suppliers and dealers and your most important supply
chain requirements? What are your key supplier and customer partnering
relationships and communication mechanisms?
P.2
Organizational Challenges
Describe
your organization's competitive
environment, your key strategic challenges, and your system for
performance improvement.
Within your response,
include answers to the following questions:
a.
Competitive Environment
(1) What is your
competitive position? Include your relative size and growth in your
industry and the numbers and types of your competitors.
(2) What are the
principal factors that determine your success relative to your
competitors? Include any changes taking place that affect your
competitive situation.
b. Strategic
Challenges
What are your key
strategic challenges? Include operational, human resource, business,
and global challenges, as appropriate.
c.
Performance Improvement System
How do you maintain an
organizational focus on performance improvement? Include your approach
to systematic evaluation and improvement of key processes and to
fostering organizational learning and knowledge sharing.
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The
Baldrige Criteria are written in three sections. Namely; the criteria
heading which indicates the category, the overal approach-deployment
section which summarised an overall requirement of the criteria
category and the "Area to Address" which is the detail ceriteria
itself.
The
detail criteria for the seen categories are listed below:-
Category
1 -
Leadership (120
pts)
Approach-Deployment
The Leadership Category examines how your
organization's senior leaders address values, directions, and
performance expectations, as well as a focus on customers and other
stakeholders, empowerment, innovation, learning, and organizational
directions. Also examined is how your organization addresses its
responsibilities to the public and supports its key communities.
Area To
Address :
1.1
Organizational Leadership (80 pts.)
Describe
how senior leaders guide your organization, including how they review
organizational performance.
Within your response, include answers to
the following questions:
a. Senior Leadership Direction
(1) How do senior leaders set and deploy
organizational values, short- and longer-term directions, and
performance expectations, including a focus on creating and balancing
value for customers and other stakeholders? Include how senior leaders
communicate values, directions, and expectations through your
leadership system and to all employees.
(2) How do senior leaders create an
environment for empowerment, innovation, organizational agility, and
organizational and employee learning?
b. Organizational Performance
Review
(1) How do senior leaders review
organizational performance and capabilities to assess organizational
success, competitive performance, progress relative to short- and
longer-term goals, and the ability to address changing organizational
needs? Include the key performance measures regularly reviewed by your
senior leaders. Also, include your key recent performance review
findings.
(2) How are organizational performance
review findings translated into priorities for improvement and
opportunities for innovation? How are they deployed throughout your
organization and, as appropriate, to your suppliers/partners to ensure
organizational alignment?
(3) How do senior leaders use
organizational performance review findings to improve both their own
leadership effectiveness and your leadership system?
1.2
Public Responsibility and Citizenship (40 pts.)
Describe
how your organization addresses its responsibilities to the public and
practices good citizenship.
Within your response, include answers to
the following questions:
a. Responsibilities to the Public
(1) How do you address the impacts on
society of your products, services, and operations? Include your key
processes, measures, and targets for regulatory and legal requirements
and for addressing risks associated with your products, services, and
operations.
(2) How do you anticipate public concerns
with current and future products, services, and operations? How do you
prepare for these concerns in a proactive manner?
(3) How do you accomplish ethical business
practices in all stakeholder transactions and interactions?
b. Support of Key Communities
How do your organization, your senior
leaders, and your employees actively support and strengthen your key
communities? Include how you identify key communities and determine
areas of emphasis for organizational involvement and support.
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Aproach-Deployment
The Strategic Planning
Category examines how your organization develops strategic objectives
and action plans. Also examined are how your chosen strategic
objectives and action plans are deployed and how progress is measured.
Area
To Address :
2.1
Strategy Development (40
pts.)
Describe how
your organization establishes
its strategic objectives, including enhancing its competitive position
and overall performance.
Within your response,
include answers to the following questions:
a. Strategy
Development Process
(1) What is your
overall strategic planning process? Include key steps, key
participants, and your short- and longer-term planning time horizons.
(2) How do you ensure
that planning addresses the following key factors? Briefly outline how
relevant data and information are gathered and analyzed to address
these factors:
• customer and market
needs/expectations/opportunities
• your competitive
environment and your capabilities relative to competitors
• technological and
other key changes that might affect your products/services and/or how
you operate
• your strengths and
weaknesses, including human and other resources
• your supplier/partner
strengths and weaknesses
• financial, societal,
and other potential risks
b. Strategic
Objectives
(1) What are your key
strategic objectives and your timetable for accomplishing them?
Include key goals/targets, as appropriate.
(2) How do your
strategic objectives address the challenges identified in response to
P.2 in your Organizational Profile? How do you ensure that your
strategic objectives balance the needs of all key stakeholders?
2.2
Strategy Deployment (45
pts.)
Describe how
your organization converts its
strategic objectives into action plans. Summarize your organization's
action plans and related key performance measures/indicators. Project
your organization's future performance on these key performance
measures/indicators.
Within your response,
include answers to the following questions:
a. Action
Plan Development and Deployment
(1) How do you develop
and deploy action plans to achieve your key strategic objectives?
Include how you allocate resources to ensure accomplishment of your
action plans.
(2) What are your key
short- and longer-term action plans? Include key changes, if any, in
your products/services, your customers/markets, and how you operate.
(3) What are your key
human resource plans that derive from your short- and longer-term
strategic objectives and action plans?
(4) What are your key
performance measures/indicators for tracking progress relative to your
action plans?
How do you ensure that
your overall action plan measurement system achieves organizational
alignment and covers all key deployment areas and stakeholders?
b.
Performance Projection
What are your
performance projections for your key measures/indicators for both your
short- and longerterm planning time horizons? How does your projected
performance compare with competitors’ performance, key benchmarks,
goals, and past performance, as appropriate?
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Approach-Deployment
The Customer and Market
Focus Category examines how your organization determines requirements,
expectations, and preferences of customers and markets. Also examined
is how your organization builds relationships with customers and
determines the key factors that lead to customer acquisition,
satisfaction, [and] retention and to business expansion.
Area
To Address :
3.1
Customer and Market
Knowledge (40 pts.)
Describe how
your organization determines
requirements, expectations, and preferences of customers and markets to
ensure the continuing relevance of your products/services and to
develop new opportunities.
Within your response,
include answers to the following questions:
a. Customer
and Market Knowledge
(1) How do you
determine or target customers, customer groups, and/or market segments?
How do you include customers of competitors and other potential
customers and/or markets in this determination?
(2) How do you listen
and learn to determine key customer requirements (including
product/service features) and their relative importance/value to
customers’ purchasing decisions for purposes of product/service
planning, marketing, improvements, and other business development? In
this determination, how do you use relevant information from current
and former customers, including marketing/sales information, customer
retention data, won/lost analysis, and complaints? If determination
methods vary for different customers and/or customer groups, describe
the key differences in your determination methods.
(3) How do you keep
your listening and learning methods current with business needs and
directions?
3.2
Customer Relationships
and Satisfaction (45 pts.)
Describe how
your organization builds
relationships to acquire, satisfy, and retain customers and to develop
new opportunities. Describe also how your organization determines
customer satisfaction.
Within your response,
include answers to the following questions:
a. Customer
Relationships
(1) How do you build
relationships to acquire and satisfy customers and to increase repeat
business and positive referrals?
(2) How do you
determine key customer contact requirements and how they vary for
differing modes of access? How do you ensure that these contact
requirements are deployed to all people involved in the response chain?
Include a summary of your key access mechanisms for customers to seek
information, conduct business, and make complaints.
(3) What is your
complaint management process? Include how you ensure that complaints
are resolved effectively and promptly and that all complaints are
aggregated and analyzed for use in improvement throughout your
organization and by your partners, as appropriate.
(4) How do you keep
your approaches to building relationships and providing customer access
current with business needs and directions?
b. Customer
Satisfaction Determination
(1) How do you
determine customer satisfaction and dissatisfaction and use this
information for improvement?
Include how you ensure
that your measurements capture actionable information that predicts
customers’ future business with you and/or potential for positive
referral. Describe significant differences in determination methods for
different customer groups.
(2) How do you follow
up with customers on products/services and transactions to receive
prompt and actionable feedback?
(3) How do you obtain
and use information on your customers’ satisfaction relative to
customers’ satisfaction with competitors and/or benchmarks, as
appropriate?
(4) How do you keep
your approaches to determining satisfaction current with business needs
and directions?
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Category 4 - Information
& Anaylsys
(90pts)
Approach-Deployment
The Information and
Analysis Category examines your organization's information management
and performance measurement systems and how your organization analyzes
performance data and information.
Area
To Address :
4.1
Measurement and Analysis
of Organizational Performance ( 50 pts)
Describe how
your organization provides
effective performance management systems for aligning, analyzing, and
improving performance at all levels and in all parts of your
organization.
Within your response,
include answers to the following questions:
a.
Performance Measurement
(1) How do you gather
and integrate data and information from all sources to support daily
operations and organizational decision making?
(2) How do you select
and align measures/indicators for tracking daily operations and overall
organizational performance?
(3) How do you select
and ensure the effective use of key comparative data and information?
(4) How do you keep
your performance measurement system current with business needs and
directions?
b.
Performance Analysis
(1) What analyses do
you perform to support your senior leaders’ organizational performance
review and your organization’s strategic planning?
(2) How do you
communicate the results of organizational-level analysis to work group
and/or functionallevel operations to enable effective support for
decision making?
(3) How do you align
the results of organizational-level analysis with your key business
results, strategic objectives, and action plans? How do these results
provide the basis for projections of continuous and breakthrough
improvements in performance?
4.2
Information Management
(40 pts.)
Describe how
your organization ensures the
quality and availability of needed data and information for employees,
suppliers/partners, and customers.
Within your response,
include answers to the following questions:
a. Data
Availability
(1) How do you make
needed data and information available? How do you make them accessible
to employees, suppliers/partners, and customers, as appropriate?
(2) How do you ensure
data and information integrity, reliability, accuracy, timeliness,
security, and confidentiality?
(3) How do you keep
your data and information availability mechanisms current with business
needs and directions?
b. Hardware and
Software Quality
(1) How do you ensure
that hardware and software are reliable and user friendly?
(2) How do you keep
your software and hardware systems current with business needs a and
directions?
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Approach-Deployment
The Human Resource
Focus Category examines how your organization motivates and enables
employees to develop and utilize their full potential in alignment with
your organization's overall objectives and action plans. Also examined
are your organization's efforts to build and maintain a work
environment and an employee support climate conducive to performance
excellence, and to personal and organizational growth.
Area
To Address :
5.1
Work Systems (35 pts.)
Describe how
your organization's work and
jobs, compensation, career progression, and related workforce practices
motivate and enable employees and the organization to achieve high
performance.
Within your response,
include answers to the following questions:
a. Work
Systems
(1) How do you organize
and manage work and jobs to promote cooperation, initiative/innovation,
your organizational culture, and the flexibility to keep current with
business needs? How do you achieve effective communication and
knowledge/skill sharing across work units, jobs, and locations, as
appropriate?
(2) How do you motivate
employees to develop and utilize their full potential? Include formal
and/or informal mechanisms you use to help employees attain job- and
career-related development/learning objectives and the role of managers
and supervisors in helping employees attain these objectives.
(3) How does your
employee performance management system, including feedback to
employees, support high performance and a customer and business focus?
How do your compensation, recognition, and related reward/incentive
practices reinforce these objectives?
(4) How do you
accomplish effective succession planning for senior leadership and
throughout the organization?
(5) How do you identify
characteristics and skills needed by potential employees? How do you
recruit, hire, and retain new employees? How do your work systems
capitalize on the diverse ideas, cultures, and thinking of the
communities with which you interact (your employee hiring and customer
communities)?
5.2
Employee Education,
Training, and Development (25 pts.)
Describe how
your organization's education
and training support the achievement of your overall objectives,
including building employee knowledge, skills, and capabilities and
contributing to high performance.
Within your response,
include answers to the following questions:
a. Employee
Education,Training, and Development
(1) How do education
and training contribute to the achievement of your action plans? How
does your education and training approach balance short- and
longer-term organizational objectives and employee needs, including
development, learning, and career progression?
(2) How do you seek and
use input from employees and their supervisors/managers on education
and training needs and delivery options?
(3) How do you address
in your employee education, training, and development your key
organizational needs associated with technological change,
management/leadership development, new employee orientation, safety,
performance measurement/improvement, and diversity?
(4) How do you deliver
education and training? Include formal and informal delivery, including
mentoring and other approaches, as appropriate. How do you evaluate the
effectiveness of education and training, taking into account individual
and organizational performance?
(5) How do you
reinforce the use of knowledge and skills on the job?
5.3
Employee Well-Being and
Satisfaction (25 pts.)
Describe how
your organization maintains a
work environment and an employee support climate that contribute to the
well-being, satisfaction, and motivation of all employees.
Within your response,
include answers to the following questions:
a. Work
Environment
How do you improve
workplace health, safety, and ergonomics? How do employees take part in
improving them? Include performance measures and/or targets for each
key environmental factor. Also include significant differences, if any,
based on varying work environments for employee groups and/or work
units.
b. Employee
Support and Satisfaction
(1) How do you
determine the key factors that affect employee well-being,
satisfaction, and motivation? How are these factors segmented for a
diverse workforce and for varying categories and types of employees, as
appropriate?
(2) How do you support
your employees via services, benefits, and policies? How are these
tailored to the needs of a diverse workforce and different categories
and types of employees, as appropriate?
(3) What formal and/or
informal assessment methods and measures do you use to determine
employee well-being, satisfaction, and motivation? How do you tailor
these methods and measures to a diverse workforce and to different
categories and types of employees, as appropriate? How do you use other
indicators, such as employee retention, absenteeism, grievances,
safety, and productivity, to assess and improve employee well-being,
satisfaction, and motivation?
(4) How do you relate
assessment findings to key business results to identify priorities for
improving the work environment and employee support climate?
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Approach-Deployment
The Process Management
Category examines the key aspects of your organization's process
management, including customer-focused design, product and service
delivery, key business, and support processes . This Category
encompasses all key processes and all work units.
Area
To Address :
6.1
Product and Service
Processes (45 pts.)
Describe how
your organization manages key
processes for product and service design and delivery.
Within your response,
include answers to the following questions:
a. Design
Processes
(1) What are your
design processes for products/services and their related
production/delivery systems and processes?
(2) How do you
incorporate changing customer/market requirements into product/service
designs and production/delivery systems and processes?
(3) How do you
incorporate new technology, including e-technology, into products/
services and into production/delivery systems and processes, as
appropriate?
(4) How do your design
processes address design quality and cycle time, transfer of learning
from past projects and other parts of the organization, cost control,
new design technology, productivity, and other efficiency/effectiveness
factors?
(5) How do you design
your production/delivery systems and processes to meet all key
operational performance requirements?
(6) How do you
coordinate and test your design and production/delivery systems and
processes? Include how you prevent defects/rework and facilitate
trouble-free and timely introduction of products/services.
b.
Production/Delivery Processes
(1) What are your key
production/delivery processes and their key performance requirements?
(2) How does your
day-to-day operation of key production/delivery processes ensure
meeting key performance requirements?
(3) What are your key
performance measures/indicators used for the control and improvement of
these processes? Include how in-process measures and real-time customer
and supplier/partner input are used
in managing your
product and service processes, as appropriate.
(4) How do you perform
inspections, tests, and process/performance audits to minimize warranty
and/or rework costs, as appropriate? Include your prevention-based
processes for controlling inspection and test costs, as appropriate.
(5) How do you improve
your production/delivery systems and processes to achieve better
process performance and improvements to products/services, as
appropriate? How are improvements shared with other organizational
units and processes and your suppliers/partners, as appropriate?
6.2
Business Processes (25
pts.)
Describe how
your organization manages its
key processes that lead to business growth and success.
Within your response,
include answers to the following questions:
a. Business
Processes
(1) What are your key
business processes for business growth and success?
(2) How do you
determine key business process requirements, incorporating input from
customers and suppliers/partners, as appropriate? What are the key
requirements for these processes?
(3) How do you design
and perform these processes to meet all the key requirements?
(4) What are your key
performance measures/indicators used for the control and improvement of
these processes? Include how in-process measures and customer and
supplier feedback are used in managing your business processes, as
appropriate.
(5) How do you minimize
overall costs associated with inspections, tests, and
process/performance audits, as appropriate?
(6) How do you improve
your business processes to achieve better performance and to keep them
current with business needs and directions? How are improvements shared
with other organizational units and processes, as appropriate?
6.3
Support Processes (15
pts.)
Describe how
your organization manages its
key processes that support your daily operations and your employees in
delivering products and services.
Within your response,
include answers to the following questions:
a. Support
Processes
(1) What are your key
processes for supporting your daily operations and your employees in
delivering products and services?
(2) How do you
determine key support process requirements, incorporating input from
internal customers, as appropriate? What are the key operational
requirements (such as productivity and cycle time) for these processes?
(3) How do you design
these processes to meet all the key requirements?
(4) How does your
day-to-day operation of key support processes ensure meeting key
performance requirements?
(5) What are your key
performance measures/indicators used for the control and improvement of
these processes? Include how in-process measures and internal customer
feedback are used in managing your support processes, as appropriate.
(6) How do you minimize
overall costs associated with inspections, tests, and
process/performance audits?
(7) How do you improve
your support processes to achieve better performance and to keep them
current with business needs and directions? How are improvements shared
with other organizational units and processes, as appropriate?
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Category 7 - Business Results (450pts)
The Business Results
Category examines your organization's performance and improvement in
key business areas-customer satisfaction, product and service
performance, financial and marketplace performance, human resource
results, and operational performance. Also examined are performance
levels relative to those of competitors.
Area
To Address :
7.1
Customer-Focused Results
(125 pts.)
Summarize
your organization's key
customer-focused results, including customer satisfaction and product
and service performance results. Segment your results by customer
groups and market segments, as appropriate. Include appropriate
comparative data.
Provide data and
information to answer the following questions:
a. Customer
Results
(1) What are your
current levels and trends in key measures/indicators of customer
satisfaction and dissatisfaction, including comparisons with
competitors’ levels of customer satisfaction?
(2) What are your
current levels and trends in key measures/indicators of
customer-perceived value, customer retention, positive referral, and/or
other aspects of building relationships with customers, as appropriate?
b. Product
and Service Results
What are your current
levels and trends in key measures/indicators of product and service
performance that are important to your customers.
7.2
Financial and Market
Results (125 pts.)
Summarize
your organization's key financial
and marketplace performance results by market segments, as appropriate.
Include appropriate comparative data.
Provide data and
information to answer the following questions:
a. Financial
and Market Results
(1) What are your
current levels and trends in key measures/indicators of financial
performance, including aggregate measures of financial return and/or
economic value, as appropriate?
(2) What are your
current levels and trends in key measures/indicators of marketplace
performance, including market share/position, business growth, and new
markets entered, as appropriate?
7.3
Human Resource Results
(80 pts.)
Summarize
your organization's key human
resource results, including employee well-being, satisfaction, and
development and work system performance. Segment your results to
address the diversity of your workforce and the different types and
categories of employees, as appropriate. Include appropriate
comparative data.
Provide data and
information to answer the following questions:
a. Human
Resource Results
(1) What are your
current levels and trends in key measures/indicators of employee
well-being, satisfaction and dissatisfaction, and development?
(2) What are your
current levels and trends in key measures/indicators of work system
performance and effectiveness?
7.4
Organizational
Effectiveness Results (120 pts.)
Summarize
your organization's key
performance results that contribute to the achievement of
organizational effectiveness. Include appropriate comparative data.
Provide data and
information to answer the following questions:
a.
Operational Results
(1) What are your
current levels and trends in key measures/indicators of the operational
performance of key design, production, delivery, business, and support
processes? Include productivity, cycle time, supplier/partner
performance, and other appropriate measures of effectiveness and
efficiency.
(2) What are your
results for key measures/indicators of accomplishment of organizational
strategy?
b. Public
Responsibility and Citizenship Results
What are your results
for key measures/indicators of regulatory/legal compliance and
citizenship?
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